The Healthy Kids, Healthy Programs Summit is coming up on May 20 & 21, 2015! This conference is geared towards school nutrition directors, managers, and business managers, and promotes healthy students and healthy school nutrition programs. The summit will be held at Four Points by Sheraton, Norwood and is sponsored by the Massachusetts Department of Elementary and Secondary Education and The John C. Stalker Institute of Food and Nutrition.
On May 21, Adam Brumberg will provide the lunch keynote on how to promote your school nutrition program, Nudge Marketing. Brumberg is a Research Specialist in the Charles H. Dyson School of Applied Economics and Management at Cornell University and the Deputy Director of the Cornell Food and Brand Lab. He also coordinates research run by the Food and Brand Lab and the Cornell Center for Behavioral Economics in Childhood Nutrition Programs (the BEN Center). Brumberg received his B.S. in Marketing and Food Industry Management from Cornell University in 2009.
At the conference, there will be three learning tracks: Resource Management, Continuous Quality Improvement, and Promotion and Marketing. The Promotion and Marketing track will cover how to increase your participation and enhance your program by using promotion and marketing techniques that will capture students and make your program shine. Promotion and marketing strategies include using Smarter Lunchrooms techniques. The Smarter Lunchrooms Movement began with the BEN Center in 2009, with a goal to equip school lunchrooms with evidence-based tools that improve child eating behaviors and the health of children. In the Promotion and Marketing track, Brumberg will build off of his keynote address, discussing the important topic of how to increase your program’s bottom line.