The excitement from Day 1 of the 2018 Healthy Kids, Healthy Programs Summit will flow right into Day 2, with a must-see presentation on “Branding Your Program Like a Pro,” in-depth breakout sessions and a recognition ceremony for school nutrition professionals and programs from across Massachusetts.
Day Two begins at 8:00a.m. with a welcome from the Commissioner of the Massachusetts Department of Elementary and Secondary Education Massachusetts Department of Elementary and Secondary Education.
At 8:30 a.m. we are honored to have Dayle Hayes, MS, RD, President of Nutrition for the Future, Inc. lead a presentation on “Branding Your Program Like a Pro!” She will explore how branding can help meet customer needs with a comprehensive approach to excellence. Dayle will share creative ways to include nutrition employees in marketing and promotion; to engage students, school staff, and community leaders; and to tell school nutrition success stories to all audiences.
Dayle will also be leading the “Engaging Your Customers” track on May 31st for “Growing Your Nutrition Brand.” Dive deeper with Dayle in both the morning and afternoon sessions to build a strong brand for your school nutrition program. Learn how to use branding to enhance the perception of school meals throughout your community and increase participation for all school meals.
In the “Expanding School Breakfast” track, you can join the “Thinking Outside the Cafeteria Tray” session and discover alternative School Breakfast Program service models designed to overcome barriers to participation. After that, join the “Team Up: Breaking Breakfast Barriers” panel including School Nutrition Directors and Denise Courtney, MS, RD, the Nutrition Education and School Wellness Training Coordinator for ESE Team Up. Through this session, discover new ways to promote the School Breakfast Program.
For the second day of the “Maximizing Community Support” track, the morning and afternoon sessions will focus on “Game On: Six Steps to Building a Healthier School.” Learn how to work more effectively to improve your school wellness policy and practices. Assess your school environment using the AFHK-modified CDC School Health Index and create an action plan for your school’s wellness policy initiatives.
In the afternoon, Robert Leshin, Director for the Office for Food and Nutrition Programs will host a “News You Can Use” session full of updates and essential news for Massachusetts school nutrition programs.
Each day of the Summit provides 5½ continuing education hours to meet USDA Professional Standards training needs. Don’t forget to register by May 11th and secure your spot for the 2018 Healthy Kids, Healthy Programs Summit.
The two-day conference is sponsored by the Office for Food and Nutrition Programs at the Massachusetts Department of Elementary and Secondary Education and The John C. Stalker Institute of Food and Nutrition.
