A school nutrition marketing plan can promote your team’s exceptional work and support your program’s success by increasing participation and interest from students and rallying support from parents and the local community. Here are 10 simple ways to incorporate effective marketing tactics that will take your school nutrition program to the next level.
- Develop a Marketing Strategy: For marketing success, establish a clear plan and timeline for how you will promote your school nutrition program. It’s important to establish which audience to target through each tactic. For example, with students, you will focus on marketing in the lunchroom and for parents and the local community, you can promote important information through newsletters or community events.
- Put the Spotlight on Menu Options: If you add new, healthy options to your school menu, make sure to give them the spotlight on the trayline and even showcase the food in more than one place. The Smarter Lunchrooms toolkit, shares that “Offering vegetables in two locations can result in students taking 40% more” and that “Moving fruit from a stainless steel tray to a color fruit bowl can double sales.”
- Highlight Menu Items and Nutrition Information with Digital Signage: Displaying digital signage in your lunchroom can help promote menu items and get students buzzing about nutrition. Chef Brendan Gallagher from The Hillside School uses digital signage to connect menu items with their nutritional value. Brendan said, “The way I tie it all in with the menu is if I have minestrone soup which I have on today, then I’ll tie it into let’s say a pinto bean and will talk about the nutrition of a bean” via a lunchroom digital screen.
- Conduct Taste Tests to Familiarize Students with New or Current Menu Options: Through taste tests, the Vermont FEED program, staff “…found that by connecting the three C’s (the Classroom, Cafeteria, and Community) taste tests of new food can be successfully carried out in either the classroom, often during snack time, or in the cafeteria during lunch. The most important thing is to make it a hands-on experience for students; “If they make it they will eat it.” Host small taste tests in various classrooms to promote menu options and test out potential new recipes.
- Collaborate with Teachers: Gather support from teachers to support school wellness and eat breakfast or lunch with students and discuss the importance of balanced, nutritious food choices. Encourage teachers to reiterate important nutrition messaging in more than just health and physical education classes. They can use math classes to highlight serving sizes and calories calculations or social studies to show cultural diversity in diets and how diets have changed over time.
- Organize a Student Food Service Advisory Board: Learn more about the needs and wants of students by gathering students and asking them directly. Create a volunteer Student Advisory Board to test out new menu items, flyer designs, marketing ideas and allow them to gain professional experience to build their resumes. The board members can be an extension of your outreach team and relay new information to their peers.
- Launch a “New Menu Item” Contest: As mentioned earlier, if students make a product they are more likely to eat it. Crowdsourcing new menu items from students is a great way to get students involved in your school nutrition program and find new menu options that appeal to and excite students.
- Decorate with Posters and Colorful Visuals: Encourage students to make healthier food choices at school by using simple, colorful and visually appealing posters and decorations that will catch their attention. The USDA created several posters that you can hang up in your lunchroom.
- Spread the Word through Newsletters: Use your school’s current communication line with parents and the community, and highlight new school nutrition program updates in the next newsletter or school newspaper.
- Set-up a Booth at Community events: Create a display with sample meals, nutrient analysis, recipes, and cost comparisons at an upcoming parent-teacher conference, community wellness event, neighborhood fair, etc.
The JSI Resource Center also includes many helpful marketing resources that you can utilize for your school nutrition outreach program.