10 Social Media Tips to Promote Your Program

1. Know Your Audience

  • Each social media account will have a different audience. Once you understand the individuals that will be reading and engaging with your posts you can personalize your content to match their interests.
  • For example, your Facebook community may be comprised of parents so you can focus on upcoming nutrition events and happenings in your school but your Instagram following might only consist of students so you can share fun photos, upcoming menus and host photo contests.

2. A Picture’s Worth a Thousand Words

  • Make sure your content stands out by including photos and videos that will catch your audience’s attention as they scroll through social media channels on their phone or computer.

Play with menu items to ensure they are eye-catching when you share them online.

3 . Bring Attention to Your Social Media Channels

  • If you want to grow your communities, you can promote your social channels online and in your school. Include your social media links on school handouts, lunchroom bulletins and posters. If your school has a main Facebook page or Twitter account, ask them to share links to your nutrition-focused pages in their “ABOUT” section or in upcoming posts.

4. Think Ahead for New Content

  • Use upcoming school events, relevant holidays (March is National Nutrition Month!) and school happenings for new social media content. Stay ahead of ‘what’s coming up next’ so you can post that content when it’s relevant and timely.

    National Nutrition Month® is a nutrition education and information campaign created annually in March by the Academy of Nutrition and Dietetics.

5. Use Social Media to Promote Nutrition with Students

  • Run a social media photo contest to get students excited about nutrition. Encourage students to eat more fruits and vegetables by asking them to share a photo of their lunch plates on Instagram or have them nominate new lunch menu items by using a a hashtag on Twitter (students ages 13 and up).

    Locke Middle School in Billerica, MA created the #mealonpoint Instagram challenge to encourage students to eat a well-balanced meal and Instagram a photo of their healthy choice for the chance to win a prize.

6. Engage with your Followers

  • Check your social media accounts for just ten minutes each day and engage, as needed. Social media is an online community and fans and followers will be more inclined to engage with your posts, if you also like and respond to their comments and spark an ongoing dialogue.

7. What’s Working and What’s Not

  • Most social media platforms have an analytics section (example: Facebook Insights) that shows you what content is resonating with your audience. Check these insights to adjust your content and increase engagement.

8. Get Inspired through Social Media

  • Follow other school nutrition programs on Facebook, Twitter, Instagram and Pinterest to get content inspiration for your channels.

9. Share JSI Content

  • If something that JSI shares on social media is worth sharing on your channels, feel free to click SHARE or RT and pass it along to your

10. Utilize the JSI Resource Center

  • Visit the JSI Resource Center for additional resources to use social media to promote school nutrition programs and increase your social media presence.